Toyota Pushes Consumer Smartphones Towards New Technologies

4runner snap tag

In today’s society, where the time it takes to do something is essential, it is very rare to see a company make innovations like Toyota has that brings all kinds of content to customers lightning fast. They offer Roadside assistance, a 24-hour call center, and have always run dealerships that have the utmost concerns for their customers. Lately, however, the world economy and society is turning more towards the consumer smartphone, which can increase the efficiency and customization of Toyota Parts. While Toyota already offers many smartphone apps and Online Tools to their customers and the public, at the LA Auto show TMC (Toyota Motor Corp.) unveiled a new technology that will revolutionize the customer’s experience at dealership showrooms.

Entitled “SnapTag”, Toyota has launched an incredibly revolutionary image recognition tag that it will employ on most models customers see at the showroom floors. All one has to do is point and shoot their smartphone camera at the tag, and they can bring up information on pricing, features, deals, and much much more. What is really special about what they presented at the LA auto show, however, is how these tags worked with the exhibits around them. When someone “tagged” something on say, a RAV4 EV. Then, the phone would send that data to a server, and in effect, activate an interactive side-kiosk giving more information in a more interactive way. This image recognition software has never before been implemented in such a way, and Toyota is proud of this remarkable achievement.

The blog “MobileMarketingWatch” reported on this specific event, and they grabbed an interview from a Toyota representative. “We’re constantly exploring innovative ways for Toyota customers to access vehicle information at their leisure,” said Michael K. Nelson, interactive communications marketing manager at Toyota. ”SnapTags allow us to conveniently and effectively direct leads to dealerships, drive traffic to the Toyota mobile site and provide ebrochures and additional information to consumers directly on their mobile devices.”