History Of The Toyota Camry In The United States
For the last couple of decades, the Toyota Camry has been the best-selling sedan in the United States. Know what's interesting? The Toyota Camry is also the most expensive sedan among its competitors. This goes to show that overall value is the determining factor in how well a car sells.
The Camry packs a lot of value. It has many exceptional features:
- Good fuel economy
- Convenient and comfortable interior
- Great build quality
- Remarkable reliability
Most other vehicles are hard-pressed to match this sedan's value. While some other cars come close, the Camry still maintains the lead in the United States.
The Toyota Camry's Humble Beginnings
When Toyota Motor Sales USA was formed in 1957, they sold only 288 vehicles:
- 287 units of the Toyota Crown model
- 1 unit of the Toyota Land Cruiser model
The vehicles after the original Crown and Land Cruiser offerings saw similar results, which were far from encouraging. Toyota had to change their tactics to appeal to American drivers. They tried to offer an economy car, but it didn't work. Americans had not come to appreciate this desirable trait in an automobile. Even the Toyota Corona, developed for Americans in 1966, did not make any major sales until the country was in the throes of the oil crisis of the mid-1970s.
Toyota discontinued the Corona in 1983. This could have left Toyota without a mid-size sedan in the American market, but Toyota offered the Camry the same year. At the time, the Toyota Corolla compact sedan was gaining popularity. It held the title as the world’s most popular automobile since 1966. Yet, it was only a compact car.
The Camry Became Popular In 1997
Toyota introduced the Camry in 1983. It was the perfect successor to the first two popular Toyota economy cars in the United States. The Camry’s heyday, however, would not come until 1997 when Toyota introduced the second-generation mid-size Camry. That's when the Camry took the crown (pun intended) as America’s best-selling sedan.
How The Camry Got Its Name
The Toyota Camry may have debuted in the United States in 1983, but it was not the first to bear the name “Camry.” That name had its roots a little earlier when Toyota rolled out the Toyota Celica Camry. The Celica Camry was a sedan version of the popular Celica coupes and hatchbacks introduced in 1979. It was only sold in Japan. A couple of years later, the Camry split off into its own model line.
The name "Camry" is an anglicized form of the Japanese word for crown, “kanmuri". Toyota had a habit of giving its models "royal" names. A few examples:
The Camry has been around for almost 40 years. Let's take a look at its journey through the years:
The Early Years (1983 – 1990)
Like its predecessor (the Corona), the Camry was designed for American drivers. At least by Japanese standards, the Camry was a large and overpowered car. The first- and second-generation Toyota Camry was made available as a four-door sedan or hatchback.
As far as its design went, Toyota followed the boxy car designs of the era. The design changed very little over the first decade or so, from 1983 through 1992. The Camry's design was perhaps what one might call “for the masses". In other words, it was made to appeal to as many as possible, neither overly daring nor overly utilitarian. The focus here was to provide functional, comfortable, and reliable transportation. And Toyota nailed it with the Camry.
The front-engine, front-wheel drive drivetrain was new for Americans. At the time, Americans were used to front-engine rear-wheel drive vehicles, which the Corona and other Toyota models at the time offered.
The Toyota Camry, in comparison with other early-1980s carbureted engines, offered standard electronic multi-port fuel injection. This feature improved fuel economy and power. It also helped the car meet increasingly strict emissions regulations in the United States. The majority of Camry cars were powered by 1.8L or 2.0L four-cylinder gasoline engines. The unique combination of power and light weight made for an exceptionally spirited drive. There was also the rare 1.8L or 2.0L turbodiesel four-cylinder engine option. Any of these options were mated to a five-speed manual or four-speed automatic transmission.
Big Changes In 1988
In 1988, Toyota introduced the first 2.0L and 2.5L V6 gasoline engines to the Camry. These engines featured:
- Four valves per cylinder
- Dual overhead cams
- A new all-wheel-drive option (which was discontinued a couple years later)
The automatic transmission was refined for smoother shifting. This helped the automatic transmission become the more popular option in the lineup. The four-door hatchback, as well as the turbodiesel engine, was dropped. A station wagon was introduced. Yet, the four-door sedan remained the best seller.
Enhancements (1991 – 2001)
The early 1990s saw a shift in Toyota Camry size and design. This shift moved the Camry to a mid-size sedan platform in the United States, The Japanese version persisted as a compact for a few more years. By 1991, Toyota introduced the following features to the Camry:
- Anti-lock braking (an option for the higher trim levels)
- Airbags (an option for the higher trim levels)
- Knock-sensor (on the V6 engine to improve emissions and smoothness)
In 1991, Toyota offered a coupe version of the Camry, but it never gained traction. The Coupe was subsequently dropped in 1996, only to be reintroduced in 1999.
In 1992, Toyota redesigned the Camry again. This model was six inches longer and two inches wider. The expansion of space gave the Camry even better legroom and shoulder room than before. This added to the appeal of the Toyota Camry in the American market. Interior and exterior styling moved away from the earlier boxy designs to more rounded shapes.
The larger body meant more weight, of course, and Toyota upgraded engine offerings. The Camry began running either 2.2 L i4 or 3.0L V6 gasoline engines. Here's a fun fact: the 3.0L version went on to form the basis for the Lexus ES 300.
More Big Changes In 1997
In 1997, careful attention to noise and vibration led to several enhancements to driver comfort, including:
- Critical noise insulation in the powertrain and chassis
- Vibration-reduction measures in the powertrain and chassis
The previously-introduced 2.2L i4 and 3.0L V6 were carried over, albeit with enhancements, from previous years. Toyota started offering a TRD supercharger as an add-on for the V6. The early-1990s body curves were dropped in favor of a more aerodynamic wedge design. The following features became standard on most of the Camry lineup:
- Anti-lock brakes
- Daytime running lamps
Audio systems were upgraded from previous generations of AM/FM/Cassette to include CD players and CD-changers.
Toyota dropped the Camry station wagon body style in 1997. In 1999, Toyota reintroduced the coupe, along with a soft-top convertible variant. This variant received the name Camry Solara. Its style was so drastically different that most simply refer to it as “Solara,” dropping the “Camry” altogether. To deliver the most sporting ride, Toyota retuned the Solara in powertrain and chassis to deliver better all-around performance.
Keeping Up With The Times (2002 – 2010)
Toyota refreshed the Camry in 2002 in an attempt to make it more elegant. Here are some of the biggest changes to this sedan:
- A couple more inches to the wheelbase and height (enhancing cabin space and aerodynamics)
- Engine performance updates included an upgraded the 2.2L engine to the 2.4L engine for the i4 version, paired with a five-speed manual or automatic transmission. Toyota also replaced the 3.0L engine with a 3.3L V6 engine by 2004.
In 2005, Toyota upgraded the Camry's transmission from a four-speed automatic transmission to a five-speed. Toyota also made these previously optional items standard across the lineup:
- Power windows and locks
- Air conditioning
- Anti-lock brakes
- Steering wheel audio controls
In 2007, the Toyota Camry was completely redesigned. It now featured a distinctive angular form and better aerodynamics. Under the hood, the 2.4L i4 was carried over from previous years, paired with a five-speed manual or automatic transmission. The V6 was upgraded again to a new 3.5L paired exclusively with a six-speed automatic transmission.
The Debut Of The Camry Hybrid
Along with the redesign in 2007, Toyota debuted the Camry Hybrid. This exciting new model featured a powertrain similar in design to the decade-older Toyota Prius. The Toyota Camry Hybrid had all of the same features as the conventional Toyota Camry, except for these hybrid-specific features:
- The hybrid powertrain
- Blue-tinged headlights
- Blue emblem highlighting ("Hybrid" badge)
The Toyota Camry Hybrid was one of the first mid-size hybrid sedans that offered exceptional fuel economy without much sacrifice.
By 2010, electronic stability control became standard on all Camry trim levels. All the Camry trim levels also saw a change to a standard 2.5L i4, along with the optional 3.5L V6.
Luxurious Upgrades (2011-Present)
Toyota kicked off the fifth mid-size generation in 2011 by dropping the manual transmission in favor of a standard six-speed automatic transmission with manual-mode capability. Over the next couple of years, the Camry saw more improvements, including:
- More standard convenience features
- Upgraded interior fabrics
- Upgraded safety systems
Toyota started offering optional features that rivaled even some of the luxury offerings, such as:
- Touchscreen infotainment systems
- Fully automatic climate control
- GPS navigation
- Heated and ventilated seats
- Advanced collision-mitigation systems
Weight-saving measures and low-rolling-resistance tires further enhanced fuel economy and emissions demanded by current regulations.
When Toyota rolled out the seventh generation in 2012, we saw some changes. Here are some of the most notable ones:
- The absence of the manual transmission option (the entire lineup came with an automatic transmission)
- More interior space
- Toyota's new Entune infotainment system with smartphone connectivity functions
In the early years of the seventh generation (2012-2014), sales were strong, Yet, critics placed the Camry low on their lists of comparable sedans. This prompted Toyota to reinvent the model.
Aggressive Changes In 2015
Even though the 2015 model year was still in the seventh generation, Toyota made some aggressive changes to it. In fact, Toyota said that the roof was the only exterior component left unchanged. Toyota gave the 2015 year model a sportier, more aggressive appearance and a more modern interior. Yet, it kept the engine from the previous year models, so performance didn't change much.
The Eighth Generation
In 2018, Toyota rolled out the eighth generation of the Camry. It sported an all-new platform for the first time in many years. The all-new platform featured major changes, including:
- Sharper driving dynamics
- New four cylinder V6 engine
- New hybrid powertrain (on hybrid models)
In 2020, Toyota released a new Camry TRD model with a sportier appearance and a firmer suspension system.
The Toyota Camry Has Come A Long Way
Today, the Toyota Camry rivals many luxury cars for:
- Ride comfort
- Build quality
- Comfort and convenience features
The best part? The Camry is a fraction of the cost of luxury cars. Compared to vehicles of its own segment, the Camry straddles the line between radical and mundane well. It's neither overly daring nor boring. Other family sedans, both hybrid and conventional, may offer more style, more sport, or more luxury, yet at the sacrifice of something else. Yet, the Toyota Camry could just be the perfect combination of features that families are looking for in their daily transportation. Keeping all of this in mind, the Camry does not seem like it will easily give up its spot as the best-selling sedan in the U.S. for the foreseeable future.