Ford has always been a staple in the U.S. automotive market. They obviously started the mobile revolution with the Model T, and have been in constant competition with Toyota for the market share in the U.S. While Toyota has been focusing most on their fuel efficiency and green-house gas consumption, Ford has been moving towards a rougher image that focuses on durability and reliability. Both companies seem to be driving down different business models that end up fairly separate from each other. However, they recently announced that they would be collaborating to move closer towards their own business models, to give buyers a better experience overall.
One of the main goals of the collaboration is to integrate more hybrid technologies into the sport-sedan’s and Trucks of the U.S. market. They are notoriously the most inefficient and gas-guzzling types of vehicles, but not by accident. they are specifically designed to put out as much horsepower as possible, in order to preform special tasks their owners need. By nature, they are hard engineer in a “green” way. This is why the two automotive giants will be working together. Toyota has by far the most experience with Hybrid technologies . “Toyota achieved a breakthrough in these challenges in nineteen ninety-seven (1997),” Takeshi Uchiyamada, Executive Vice President, Toyota Motor Corporation said. “That is when we launched the first-generation Prius as the world’s first mass-production gasoline-electric hybrid… Our collaboration with Ford is a move to make hybrid technology more widely available in sport-utility vehicles and in trucks. Those kinds of models are indispensable to American customers. And providing them with our hybrid technology will help conserve energy and reduce output of greenhouse gas here in the United States. That was our thinking in considering the collaboration.”
Another goal of the joint operation will be to improve the current state of telematics in vehicles and their integration into the infrastructure. The world is stored on the cloud these days, and Toyota believes that vehicles of the future will integrate this technology. Companies have already started this trend: Toyota with their Entune, and Ford with their voice controlled Sync Technology. “By sharing our know-how and experience, we would like to offer even better telematics services going forward,” Uchiyamada said. With increasing technology, however, comes a more important need for plug-in models and rechargeable aspects. “In the future, plug-in hybrid vehicles and electric vehicles will be connected with home energy systems, and with energy infrastructure. That will help raise overall energy efficiency, and motoring lifestyles will become more rewarding.”
Overall, the two companies are sure to learn from both their radically different business models. While there will definitely be ideas floating between both of them, the Toyota Parts you know and love will still be Toyota Parts. “We are counting on this collaboration between Toyota and Ford to benefit American society and to open a new page in the history of the world automobile industry. As an engineer, I will be deeply gratified to see us fulfill those aims.”