February 2014 Toyota Sales Slight Decrease - Similar to GM, Ford, Chrysler and Others - Toyota Parts Blog

Toyota has released their February 2014 sales figures and they show a slight decrease versus the previous year sales. Like other automakers, Toyota is saying the cold weather had a lot to do with the decrease.

February 2014 Toyota Sales Slight Decrease - Similar to GM, Ford, Chrysler and Others

Leading the way for Toyota in February was the Lexus IS series. Specifically, the IS 350 F-SPORT has been widely acclaimed and is a top seller.

For the month, Toyota was down 4.3 percent versus February 2013. On the bright side, the Lexus brand was up 8 percent. Toyota says it is pretty clear that the cold weather spell had a lot to do with it.

“February auto sales emerged from a chill in the second half of the month, poising the industry for a strong March,” said Bill Fay, Toyota division group vice president and general manager. “For Toyota, strong truck sales were a highlight this month, with RAV4 and Highlander posting best-ever February results.”

Model YTD Sales YTD % vs. 2013 Year-Over-Year Monthly Sales Monthly % Change vs. 2013
TOTAL TOYOTA 159,284 -4.3 Feb. 2014
Feb. 2013
305,649
324,102
-5.7
TOTAL LEXUS 18,855 8.7 Feb. 2014
Feb. 2013
36,492
33,550
8.8
Yaris 1,334 -34.8 Feb. 2014
Feb. 2013
2,339
4,942
-52.7
Corolla 25,299 1.2 Feb. 2014
Feb. 2013
48,052
48,821
-1.6
Prius 12,861 -27.8 Feb. 2014
Feb. 2013
25,066
33,584
-25.4
Camry 28,998 -7.3 Feb. 2014
Feb. 2013
52,330
63,167
-17.2
Avalon 3,068 -46.2 Feb. 2014
Feb. 2013
7,349
10,543
-30.3
Scion FR-S 1,040 -24.0 Feb. 2014
Feb. 2013
1,961
2,812
-30.3
Scion iQ 166 -49.8 Feb. 2014
Feb. 2013
332
626
-47.0
Scion xD 662 11.1 Feb. 2014
Feb. 2013
1,254
1,220
2.8
Scion xB 1,298 -14.2 Feb. 2014
Feb. 2013
2,523
2,779
-9.2
Scion tC 1,363 9.6 Feb. 2014
Feb. 2013
2,470
2,508
-1.5
Lexus CT 1,230 4.1 Feb. 2014
Feb. 2013
2,520
2,183
15.4
Lexus HS 0 -100.0 Feb. 2014
Feb. 2013
0
1
-100.0
Lexus IS 3,517 129.6 Feb. 2014
Feb. 2013
6,565
2,918
125.0
Lexus ES 4,360 -9.5 Feb. 2014
Feb. 2013
8,319
10,003
-16.8
Lexus GS 1,574 42.1 Feb. 2014
Feb. 2013
2,874
2,207
30.2
Lexus LS 589 -26.7 Feb. 2014
Feb. 2013
1,223
1,880
-34.9
Lexus LFA 2 0.0 Feb. 2014
Feb. 2013
2
5
-60.0
RAV4 16,451 23.4 Feb. 2014
Feb. 2013
33,331
24,939
33.7
FJ Cruiser 1,266 -6.6 Feb. 2014
Feb. 2013
2,428
2,587
-6.1
Venza 2,472 -34.0 Feb. 2014
Feb. 2013
4,465
7,116
-37.3
Highlander 12,052 29.5 Feb. 2014
Feb. 2013
22,728
18,141
25.3
4Runner 4,662 17.2 Feb. 2014
Feb. 2013
8,620
8,464
1.8
Sienna 7,364 -20.0 Feb. 2014
Feb. 2013
15,060
16,990
-11.4
Sequoia 980 1,064 Feb. 2014
Feb. 2013
1,767
2,244
-21.3
Land Cruiser 228 5.6 Feb. 2014
Feb. 2013
485
493
-1.6
Tacoma 10,942 -13.5 Feb. 2014
Feb. 2013
20,784
24,266
-14.3
Tundra 7,923 8.4 Feb. 2014
Feb. 2013
15,813
14,310
10.5
Lexus RX 5,682 -18.1 Feb. 2014
Feb. 2013
11,289
12,332
-8.5
Lexus GX 1,590 153.2 Feb. 2014
Feb. 2013
3,033
1,361
122.9
Lexus LX 311 -5.2 Feb. 2014
Feb. 2013
667
660
1.1

Toyota says the highlights were:

  • Toyota division is no. 1 retail brand
  • Camry posted sales of 29,000 units
  • All-new Corolla records sales of more than 25,000 units
  • Toyota division trucks up 3.5 percent
  • All-new RAV4 up more than 23 percent; best-ever February
  • All-new Highlander up nearly 30 percent; best-ever February
  • 4Runner up 17 percent
  • All-new Tundra up more than 8 percent
  • Lexus cars up more than 19 percent
  • All-new Lexus IS posts triple-digit gains
  • Lexus GS up more than 42 percent
  • Lexus RX posts sales of more than 5,600 units
  • Lexus GX posts triple digit gains

What do you think? Any surprises?

Written by Tim Esterdahl